philip_zimbardo.jpg Philip Zimbardo (born March 33, 1933 in New York)

Founder and President, is a psychologist and a professor emeritus at Stanford University. He became known for his 1971 Stanford prison experiment and has since authored various introductory psychology books, textbooks for college students, and other notable works, including The Lucifer Effect, The Time Paradox and The Time Cure. He is also the founder and president of the Heroic Imagination Project.  In 2012 Zimbardo received the American Psychological Association Gold Medal for Lifetime Achievement in the Science of Psychology. In 2005, he received the Dagmar and Václav Havel Foundation Vision 97 Award in Prague.

stephen_luczo.jpg Steve Luczo (born February 28, 1957 in Chicago, Illinois)

Vice president, is the chairman, president and CEO of Seagate Technology PLC and past member of the Microsoft Board. He is a member of the board of directors of the World Wildlife Fund, a member of the Advisory Board for All-Stars Helping Kid and is active in a variety of charitable and for-profit ventures through a wholly owned entity, Balance Vector, Inc. In 2015, to recognize his support for education in service to the Italian Republic, Italy's President Sergio Mattarella honored Luczo with the title Cavaliere dell’Ordine della Stella d’Italia (a knighthood known in English as the "Order of the Star of Italian Solidarity").

pasquale_marino.png Pasquale Marino (Mimmo) (born August 14, 1971 in Cammarata, Italy)

Legal representative, COO and CFO. President and COO of Bona Furtuna LLC. He is active as agronomy engineer from 1997. In 2010 obtained a PhD in Environmental Sciences and in 2013 a PhD in Plant biodiversity and landscape ecology. As botanist is member of the Italian Botanical Society, the Italian Society for Vegetation Science and the Sicilian Society of Natural Sciences. Has authored of books and several scientific articles of botany regarding flora, vegetation dynamics and biodiversity.

piero_bocchiaro.png Piero Bocchiaro (born November 17, 1972 in Palermo, Italy)

Director of research operations and translator, social psychologist, has authored several scientific publications and books of Social Psychology. He has taught at the University of Palermo and spent periods of training and research at Stanford University and Free University of Amsterdam.

giacomo_zimbardo.png Giacomo Zimbardo (born July 4, 1964 in Cammarata, Italy)

Advisor board member, is Vice-President of the Sicilian bakers. He works in his bakery where bread, panettone and sicilian sweets are produced.

giac_zimbardo.png Salvatore Zimbardo (born January 16, 1945 in Cammarata, Italy)

Advisor board member, is an entrepreneur. He works in collection & recycling trash.